AI Applications and Developments in Business
- 25 Jan 2024 (Thu) | 3 p.m. – 5 p.m.
- KK 315, 3/F, K.K. Leung Building, HKU
- Face-to-face
- Register here
SPEAKER
Mr. Beiping TAN
Dean of Miaozhen Marketing Science Academy | Vice President of Mininglamp Group
Mr. Zhengyuan JIANG
Digital Marketing Manager, China Resources Sanjiu Pharmaceutical
This is a joint seminar organized by the Institute of Digital Economy & Innovation and HKU Business School’s Master of Science in Business Analytics Programme.
MAIN SPEAKER
Mr. Tan Beiping, a renowned entrepreneur in data-driven insights, currently serves as the Dean of Miaozhen Marketing Science Academy. He is responsible for advancing the fundamental theory and innovative applications of marketing science while fostering knowledge accumulation, industry promotion, and application development in the field.
Prior to this role, Mr. Tan held various positions, including product partner at Miaozhen Systems, founder of Xinsight, and head of research and development in China for Millward Brown, a market research company under WPP, the world’s largest communication group.
With 20 years of experience in market research and over 15 years in insight product development, Mr. Tan is a distinguished expert in marketing insights and practical applications. His unique background in biology and psychology research, combined with his proficiency in neuroscience, big and small data fusion, and attribution analysis models, has led him to hold more than 30 core patents.
SPECIAL GUEST SPEAKER
Mr. Zhengyuan JIANG
Digital Marketing Manager,
China Resources Sanjiu Pharmaceutical
AGENDA
1. | Current development of AI technology | (20 minutes) |
2. | Development of AI in business fields (2-3 areas in-depth explanation): Applications in marketing, AI + social media, AI + content production, AI + innovation management practices, and customer cases The application of AI in future knowledge management systems can also be mentioned. | (30 minutes) |
3. | The current AI application projects and research projects at MiaoZheng Technology | (40 minutes) |
4. | Sharing from MiaoZheng’s client, China Resources Sanjiu Pharmaceutical | (30 minutes) |
MODERATOR
Associate Professor,
Associate Director, Institute of Digital Economy and Innovation,
MSc (BA) Programme Director,
HKU Business School
-
Institute of Digital Economy and InnovationThe University of Hong Kong,
Pokfulam Road, Hong Kong
Copyright© 2024 Institute of Digitial Economy and Innovation, The University of Hong Kong. All rights reserved.