IDEI Digital Thought Leadership Series

Digital Transformation for Competitive Advantage at the Age of AI - The Case of Huazhu Group 华住集团数智化打造核心竞争力

SPEAKER

SPEAKER

Mr. Hongfang Song
Vice President – Huazhu Technology Center

MODERATOR

Prof. Yulin Fang                                                                                                                                     Professor and Director of Institute of Digital Economy and Innovation, HKUBS

ABSTRACT

Huazhu Group (NASDAQ: HTHT; HK: 01179), a world-renowned hotel group headquarted  in China, operates over 8000 hotels in 17 countries with nearly 140,000 employees. As one of the fastest growing hotel groups in the world, it managed to expand by over 1000 hotels in 2021 despite the pandemic. Digital technologies play a key role in accelerating its business, overcoming COVID challenges, and supporting its global strategy. The talk is positioned to decode how the company leverages digital technologies in the age of AI to achieve rapid scaling while retaining high-quality delivery of hotel customer services.

HIGHLIGHTS

Mr. Song first gave a brief introduction about the Huazhu Group (NASDAQ: HTHT; HK: 01179), a world-renowned hotel group headquartered in China, including its latest global ranking in terms of  business sizes and valuation. Currently, the Group operates over 8000 hotels in 17 countries with nearly 140,000 employees. Having displayed its leading status in the industry worldwide, Mr. Song explained in-depth on how digital transformation facilitated his company to gain comparative advantages in this age of AI. The 3 phases of digitalization 1.0, 2.0 and 3.0 has each played a vital role in making Huazhu’s service the top in the industry. 

Mr. Song also shared with the audience about the importance of applying digital transformation in the post-pandemic era. As Mr. Song advised, companies shall not only look for digitalised ways to enhance the productivity of each and every staff, but also develop an established system with operational digitalization, international digitalization and industrial digitalization to ensure the growth of the business.

Mr. Song interacted with teaching staff and students attending the seminar in the Q&A session. A lot of questions were raised from the floor and Mr. Song shared his insights which were well-received by the audience.

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