Digital Customer Insights @ YUU Rewards Program
- 16 Mar 2022 | 3:00 p.m. — 4:30 p.m.
- Online via Zoom
SPEAKERS
Prof. Yulin Fang
Professor and Director of Institute of Digital Economy and Innovation, HKU Business School
SPEAKERS
David Batchelor
Finance Director – Digital, DFI Retail Group
Anushree Khosia
VP Loyalty Analytics and Partnerships, DFI Retail Group
Prof. Yulin Fang
Professor and Director of Institute of Digital Economy and Innovation, HKUBS
ABSTRACT
DFI Retail Group is a leading pan-Asian retailer, operating over 10,000 outlets and employed some 230,000 team members as of 2021. The group initiated the launch of Hong Kong’s biggest customer rewards club app, yuu. Available for download on the App Store and Google Play Store and also available as a WeChat mini programme, yuu connects a wide range of brands together on one platform, bringing convenience to all customers. The outlets around the city covered in the scheme include: Wellcome, Mannings, 7-Eleven, Ikea, KFC, Pizza Hut, among others, allowing members to earn more points, in more places and redeem more rewards faster than ever before. Yuu brings tremendous potential to enhance customer shopping experience through digital customer data analytics.
-
Institute of Digital Economy and InnovationThe University of Hong Kong,
Pokfulam Road, Hong Kong
Copyright© 2024 Institute of Digitial Economy and Innovation, The University of Hong Kong. All rights reserved.